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XD Ideas   /   Guides

Guides

Short primers, e-books and multi-part articles on foundational experience design principles and concepts. Learn the basics or brush-up on more advanced topics to improve your skills.

Guides

Best Practices for Presenting Design Concepts to Stakeholders

By Ana Santos

Learn about 6 best practices for presenting design concepts clearly & effectively to clients & stakeholders.

Designer working on a product design
Guides

Product Design Guide Part 1: Principles & Approaches

By Nick Babich

What is a product? Until recently, the term was used only in relation to something material and often found in a retail store. Nowadays, it is coming to mean digital products as well. Apps and websites are modern products. When it comes to building gre

ux Graphic designer creative sketch planning application process development prototype wireframe for web mobile phone . User experience concept.
Guides

Product Design Guide Part 2: Research, Analysis, Ideation

By Nick Babich

In part two of A Comprehensive Guide To Product Design, I’ll cover design research (user research and market research), user analysis (modeling of the users), and ideation (how users interact with the product, the product structure, and UI). Product re

Designer develop a mobile application usability and drawing its framework on a paper.
Guides

Product Design Guide Part 3: Design, Testing & Post-Launch Activities

By Nick Babich

In part three of A Comprehensive Guide To Product Design, I’ll cover design (validating ideas, prototyping, handoff), testing, and validation (testing with product team and real users), and post-launch activities (understanding how users interact with

Man drawing on a sheet of paper at a desk in front of a computer
Guides

Comprehensive Guide to UX Design – Part 1

By Christopher Murphy

Having undertaken initial user research and analyzed your research findings, the next phase of the design process is to apply what you’ve learned by developing a series of designs to test your assumptions. In this article series, I’ll be focusing on th

man working
Guides

Comprehensive Guide to UX Design: UX Laws – Part 2

By Christopher Murphy

UX might be a relatively new discipline, but it’s informed by decades of research within the field of Human Computer Interaction (HCI). In this second article in the Comprehensive Guide to UX Design, I’ll discuss UX laws. As I noted in an earlier artic

People working
Guides

Comprehensive Guide to UX Design: Communicating Visual Design – Part 3

By Christopher Murphy

With a birds’ eye view of your project’s flow established it’s important to start to think about its look and feel, and its visual design. This is what I call ‘visual grammar’ and it’s the visual approach you’ll be adopting in your design. In part thre

Guides

Universal Principles of User Experience Design – An Introduction

By Christopher Murphy

We’re fortunate enough to be working at an incredibly exciting time in our industry. Yes, the challenges are considerable, but the opportunities are equally transformational. It’s never been a more exciting time to work as a User Experience (UX) design

red tiles
Guides

Universal Principles of User Experience Design – Part 1

By Christopher Murphy

As designers working in an ever-changing field, it’s important that we develop an understanding of the timeless design principles that underpin everything we do. In part one of the Universal Principles of User Experience Design, I’ll explore the founda

red image
Guides

Universal Principles of User Experience Design: Language & Typography – Part 2

By Christopher Murphy

In an ever-changing discipline, it can be hard to keep abreast of everything as a user experience designer. It’s a challenge. An understanding of core design principles, however, will stand the test of time and serve you well throughout your career. Th

Red screens
Guides

Universal Principles of User Experience Design: Narrative Design – Part 3

By Christopher Murphy

To ensure your skill set is built on a firm foundation, this third article in the Universal Principles of User Experience Design series provides an overview of narrative design. Narrative design A guide to the universal principles of user experience wo

research process
Guides

Comprehensive Guide To User Experience Research – Part 1

By Christopher Murphy

Before embarking upon the design phase of any project, it’s critical to undertake some research so that the decisions you make are undertaken from an informed position. In part one of this article series, I’ll be focusing on the importance of undertaki

research process
Guides

Comprehensive Guide to User Experience Research: Methods – Part 2

By Christopher Murphy

In part two of Comprehensive Guide to User (UX) Research, we’ll continue our discussion of user experience (UX) research by diving into the specific UX research methods. Research is a vast topic so consider this a short primer, but — as in my previous

An illustration showing the different ways of swiping and fading
Guides

Fundamentals of UI Design – Part 1

By Christopher Murphy

UX, IA, UI — all of these abbreviations can be confusing. As designers, we often find ourselves designing the overall user experience (UX), organizing information logically as we consider information architecture (IA), and considering the granular desi

An illustration showing the different ways of swiping and fading
Guides

Fundamentals of UI Design: Interactions and Animations – Part 2

By Christopher Murphy

In part one of Fundamentals of UI Design, I explored the importance of designing consistent, scalable interfaces and creating a systematic approach towards user interface design. One of the key differentiators between designing for screen and

Guides

The UX Design Process: Everything You Need to Know

By Nick Babich

Learn how to establish an effective design process that will allow you to create great UX.

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